In the dynamic and competitive pet food industry, our global client faced the challenge of expanding its reach while fostering customer loyalty.
Implementing a strategic staff feeding and incentivized loyalty program through Paygos proved to be a game-changer. This initiative not only provided the brand with unprecedented control and visibility but also successfully extended its footprint by engaging incremental locations, contributing to enhanced service, brand building, deal fulfillment and increased sales.
Moreover, the program offered valuable data and analytics, empowering the brand with actionable insights.
Notably, the activation of Loyalty programs for 30% of previously inactive accounts resulted in a remarkable 25% growth in the overall number of active accounts. The Staff Feeding program grew 151%. The brand experienced a substantial 19% year-on-year increase in sales, showcasing the program’s effectiveness in driving both customer engagement and revenue growth.
Growth of active accounts
YoY increase in Sales
Staff Feeding program growth
By automating tedious tasks and managing deals, the sales team got back time and broadened their footprint, increased sales, reduced back-office resources and provided better value for the accounts
Achieved a remarkable 25% growth in the overall number of active accounts.
Realized a substantial 19% year-on-year increase in sales, showcasing the program's effectiveness in driving both customer engagement and revenue growth.
Paygos delivered valuable data and analytics, offering actionable insights to enhance decision-making.